Bencom Case Study

Bencom is a company with a rich history, a leader in their field since 1990. They are a business center specializing in accounting, legal, and consulting services, as well as software development and business plan creation.

Services

Bencom & Ginger Journey

They approached us with the need to redesign their main website, Bencom, and to create a new website for their product, Abacus. From our very first meeting, we established an instant connection. They appreciated our ideas, and we quickly finalized the contract to begin work on the project.

The primary goal was to design websites that reflect their business and reinforce their position as leaders in their industry.

Scope of work

Bencom entrusted us with the creative freedom to refine their branding where needed. While their logo provided a solid foundation, other aspects of their branding lacked polish and clear definition.

We began by defining typography and color schemes, introducing fresh elements to elevate their brand identity. From there, the project naturally split into two directions: website development and further branding refinement.

This approach worked seamlessly, as there was an overlap between the two. Bencom was enthusiastic about incorporating the branding elements we created into the website, which allowed both aspects of the project to complement each other beautifully.

Branding

We worked on both standard and unique branding elements to enhance Bencom’s identity. The standard items included memos, business cards, proposals, and email signatures.

Interior

In addition, we had the opportunity to design more distinctive elements, such as the windows and doors of their offices and a custom background for their POS terminals. These creative touches added personality to their brand and ensured consistency across all aspects of their business.

Infographics

Infographics played a key role in visually communicating Bencom’s brand story and complex data in an engaging way. We designed clear, on-brand graphics that enhanced presentations, marketing materials, and internal reports, making information more accessible and impactful.

Animations

We designed them with the flexibility to be seamlessly integrated into the website and even animated. The final result met all these requirements, and the client was highly satisfied with the outcome.

Design and Content Creation

The website project began with a crucial phase: creating SEO-optimized content for Bencom’s business.

While they provided some initial content and ideas for what they wanted to showcase, it was quite raw and required significant refinement. We invested considerable effort into crafting well-structured, SEO-friendly content designed to rank effectively and drive traffic to the website.

Our experienced web designers quickly connected with Bencom’s vision, creating a website that was both creative and perfectly suited to their industry—professional, respectful, and impactful.

The feedback on our proposed designs was overwhelmingly positive, making the collaboration a rewarding experience. Working with finalized content we had created allowed us to base the design on well-structured wireframes developed in cooperation with SEO specialists.

We also seamlessly integrated branding elements into the design, with plans to bring them to life through animation during the development phase.

Website Development

Once the design was finalized and approved, we began developing a custom WordPress theme tailored to Bencom’s specific requirements.
As always, we focused on maintaining clean, efficient code, using only essential plugins, and ensuring administrators could easily edit key elements. At the same time, we prioritized optimization to achieve excellent speed performance.

The result was a dynamic website featuring subtle animations that guided users from a high-quality experience to a “wow” factor.
A key aspect of the project was creating a multilingual website, so we prepared content in both English as well as the Montenegrin language (the first language).

In the end, the client was highly satisfied with the final product, and we ensured a seamless transition from their old website to the new one.

Social Media Standards

Establishing graphic standards for Bencom’s social media posts was a noteworthy aspect of this project. When they requested this, they likely didn’t anticipate just how helpful and user-friendly our solution would be.

We designed several types of posts tailored to different themes and social networks, setting them up in various formats so Bencom could simply select the format they needed without having to make any adjustments. Everything was created in Figma, allowing them to easily swap images, update copy with just a few clicks, and export ready-to-post visuals.

This approach not only saved them countless hours of work but also set clear visual standards, ensuring all their social media content aligned perfectly with their brand identity.

Bencom & Ginger Results

How the business is improved

Overall, we were all highly satisfied with the project and its results. We successfully enhanced Bencom’s online presence, positioning them as the leader in their industry, which they truly are. Our goal was to establish clear standards, ensuring that anyone who views their website sees a respected, well-organized company with a strong online presence.

The client was thrilled with the final results, receiving numerous compliments on their new website. Additionally, the website’s traffic is already beginning to reflect the improvements.

Our Work

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