People might not always be able to pinpoint the sincerity behind a brand's message, but they can certainly sense when something doesn’t feel genuine. What consumers really want is something real. They seek something that is in line with their…
For decades, minimalism in web design has been a pillar of design circles as it provides neat layouts, explicit graphics, and improved user experiences. Though still successful, the traditional minimalist style is starting to change. Now enter "minimalism with a…
Our society has been sharing stories since before the development of language, so it’s no surprise that storytelling has been at the core of every successful marketing effort. The power of a good story comes from its ability to connect…
The digital world is evolving, as is the desire for design that promotes a sense of connectedness, well-being, and harmony. Biophilic web design is more than a passing fad, it is a reaction to the growing estrangement between humans and…
Introduction As a graphic designer, I am fully aware of the profound influence colors have on human perception and their role in shaping impressions of attractiveness. A website designed with different color combinations can create entirely distinct impacts on users,…
Emotion propels the world forward, and it’s always been like that. Emotions are the reason behind most of our actions, so it’s no wonder brands use them to promote and sell their products and services. It may be audacious to…